Courtright & Associates, Inc., is a retained executive search consulting and outplacement firm. Since 1989, we have recruited for general and technical management positions. The focus of our business is recruiting and outplacement in Northeastern Pennsylvania.

We also offer Business Development services for companies who are looking to do more business in Northeast PA.

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For approximately the last eight years, we have been living in a jobs depression. (Please don’t quote the unemployment numbers. I believe the labor participation rate is more accurate). Although companies’ financial situations have improved, jobs have not followed.

The business world has wanted to hire more people. Fear of sustained growth, rising health care costs, regulations & other factors have kept employment down.

For a moment, forget about your social political views of the new President. I believe, from an economic standpoint, we are in the beginning of an economic upturn. One that will include increased employment with “real jobs”.

Why should we fear the incoming employment boom? For the past few years it has become increasingly difficult for employers to find employees. Many factors could be to blame. Two main factors are demographics & the lack of opportunity for new workers to join the workforce. As organizations try to recruit, there are simply less “qualified” people from which to recruit. The employment pool has become very shallow.

What can we do? First, we have to recognize that there is a problem. Secondly, we have to be creative when we recruit. The best recruiters are the most creative. Posting positions on more job boards is not the answer. Social Media is critical when recruiting. To be successful in recruiting in Social Media, one must work at it every day.

Creativity can take many forms. The days of cookie cutter approaches to recruiting are long gone.

I’ll address some examples of creative approaches in my next article.

Good luck & think Creativity!

Bob Courtright